Essaouira City Guide: Medina Strolls, Beachfront Bliss, and Seafood Feasts

Introduction

You’re about to discover Essaouira, where 300 days of sunshine a year illuminate a vibrant tapestry of culture, history, and natural beauty. This breezy coastal town, your escape from the mundane, beckons with its unique blend of Moroccan charm and laid-back vibes. Stroll through ancient medinas, savor tantalizing local dishes, and let the seaside serenity wash over you. Unleash your spirit of adventure in Essaouira, the hidden jewel of the Atlantic coast.

Every year, countless travelers like you are drawn to Essaouira, a captivating coastal town in Morocco known for its rich history, vibrant culture, and stunning seaside views. As you stroll through its azure alleyways, you can’t help but be enchanted by the coastal charm that radiates from every sun-drenched corner. The town’s maritime heritage whispers tales of seafaring adventures and oceanic exploits, which are as much a part of the fabric of Essaouira as the briny sea air that fills your lungs.

You’re beckoned to the ramparts where the Atlantic crashes against time-worn stones, offering a symphony of nature that you can’t find just anywhere. The seaside activities promise endless freedom; you can ride the winds on a kiteboard, tame the waves on a surfboard, or simply soak up the sun, letting the rhythm of the ocean lull you into serene contentment.

As the sun dips, casting a golden glow over the city, you’ll find yourself amidst cultural festivals that bring the streets to life. Music, art, and culinary delights converge in a celebration of Essaouira’s unique heritage. You’re not just an observer here; you’re a participant in a centuries-old tradition of communal jubilation.

Essaouira isn’t a destination; it’s an experience, one that liberates your spirit and ignites a sense of adventure. It’s a place where freedom isn’t just an idea, but a tangible part of the atmosphere. You’ll leave with more than memories; you’ll depart with a renewed sense of what it means to truly live.

History

You’ll discover that Essaouira’s history is as layered and rich as the spices in a Moroccan tagine, with a past that stretches back to antiquity. This coastal town has been a crossroads of cultures, a meeting point for traders, and a melting pot of influences that have shaped its unique character.

• The Ancient Carthaginians set foot here, seeking to expand their trade network and establish their presence along the Atlantic coast.
• By the 15th century, a formidable Portuguese Fortress, the Castelo Real, rose above the shoreline, echoing the strategic importance of Essaouira in maritime trade.
• Essaouira’s Jewish Heritage is particularly prominent, with the Mellah, or Jewish quarter, bearing witness to a once-thriving community that contributed immensely to the city’s commerce and culture.
• The soulful rhythms of Gnawa Music, a spiritual genre deeply rooted in African traditions, resonate through the city, a testament to the enduring legacy of sub-Saharan African influence.
• Frequent cultural festivals celebrate this melodic heritage, attracting music lovers and freedom seekers who find solace in the liberating beats.

As you wander through the narrow alleyways of the medina, you’ll feel the echoes of history in every stone and every turn. Essaouira’s past is not just a chronicle of conquests and commerce; it’s a narrative of the interweaving of diverse civilizations, each leaving a distinctive imprint on the city’s fabric.

Essaouira invites you to embrace its history, to explore the remnants of bygone eras, and to indulge in the freedom that the city’s ancestors fought for. It’s a place where the winds of the past blend with the promise of the future, creating a timeless allure that captivates every traveler’s heart.

Geography

Essaouira’s position on Morocco’s Atlantic coast gifts you with stunning sea vistas and a breezy climate that shapes the town’s laid-back atmosphere. You can feel the Atlantic influence as you stroll along the rugged coastline, where the waves play a timeless tune against the shore. The salty air is invigorating, and the horizon stretches infinitely, promising adventure and the allure of the unknown.

The geography here is a vibrant tapestry woven with the threads of coastal biodiversity. You’ll encounter diverse bird species, which find sanctuary in the wetlands and on the islands dotting the coastline. The argan trees, unique to this part of the world, dot the semi-arid landscape, their roots holding stories as deep as the soil they grasp.

Venturing along the coast, you’ll understand why Essaouira has long been a hub on ancient trade routes. The natural harbor, once bustling with merchants and explorers, still thrives with activity. It’s a gateway of exchange, where cultures meet and fuse effortlessly. You’ll sense the pulse of the fishing economy in the lively ports, where local fishermen bring in their daily catch, providing a glimpse into the town’s thriving maritime heritage.

Essaouira invites you to embrace its geographical marvels, to feel the freedom of its expansive beaches, and to indulge in the rich tapestry of life that thrives where land meets the Atlantic. It’s a place where the breeze whispers secrets of past voyages and promises new journeys, inviting you to become part of its ever-unfolding story.

Climate

As you plan your journey to Essaouira, understanding its climate is key to enjoying what this coastal sanctuary has to offer. The city basks in a mild, temperate climate year-round, making it a haven for those seeking to escape extreme temperatures. To capture the essence of this place, we’ll pinpoint the best times to visit, ensuring your adventure aligns with perfect weather conditions.

Information

Typically, you’ll find Essaouira’s climate mild and temperate year-round, with a refreshing sea breeze that combats the heat during the peak summer months. This charming coastal town not only promises an escape from the swelter but also a journey into a vibrant cultural tapestry.

• Cultural festivals: Immerse yourself in the Gnaoua World Music Festival, a celebration of mystical rhythms and global melodies.
• Local handicrafts: Wander the medina’s alleys to discover artisanal treasures, from hand-carved woodwork to intricate jewelry.
• Maritime heritage: Explore the historic port and witness the timeless craft of boat building.
• Windsurfing spots: Catch the wind at Essaouira’s renowned beaches, perfect for both beginners and seasoned surfers.
• Refreshing climate: A haven from scorching temperatures, offering a breezy sanctuary all year.

Best time to visit

You’ll find that most times of the year are ideal for visiting Essaouira, thanks to its consistently mild climate. The sea breezes ensure you’re never too hot, even when the sun commands the sky. Crave a cultural feast? Time your visit with the Gnaoua World Music Festival, a vibrant celebration of local heritage that captivates a diverse audience every June. If you’re chasing the perfect wave, autumn through spring offers the best surfing conditions, with the Atlantic’s embrace at its most inviting. Essaouira’s demographic mosaic shifts with the seasons, from summer families to winter wave-seekers, ensuring a dynamic mix of visitors year-round. No matter when you drop your bags, Essaouira’s temperate days and lively cultural events promise an unforgettable stay.

Things to see / things to do in Essaouira

As you wander through the winding alleys of Essaouira’s Medina, you’ll be enveloped by the rich scent of spices and the vibrant chatter of local artisans. Don’t miss the Skala de la Ville, where the cannon-lined ramparts offer a panoramic view of the Atlantic, perfect for those sunset snapshots. Step onto the bustling Moulay Hassan Square or relax on the golden sands of Essaouira Beach, where the city’s laid-back vibe truly shines.

Essaouira Medina

Photo By: @essaouira_medina on Instagram

Often, you’re drawn into the heart of Essaouira Medina, where vibrant markets, historical fortifications, and cultural encounters fuse into an unforgettable experience. Stroll through the winding alleys, and you’ll befriend the famed Medina cats, lounging with an air of ownership. Discover artisanal cooperatives, where skilled hands weave magic into textiles and woodwork.

• Seek treasures in the buzzing souks, a kaleidoscope of color and craft.
• Ascend to rooftop terraces, sipping mint tea with a view of the sea.
• Marvel at the mighty Skala de la Ville, remnants of a powerful past.
• Unearth local lore at the Sidi Mohammed Ben Abdallah Museum.
• Revel in cultural festivals that animate the streets with music and dance.

Embrace the freedom within these walls, where each corner promises a new delight.

Skala de la Ville

Photo By: @gianmaria.lauroon Instagram

Step into the historical Skala de la Ville, where Essaouira’s military might once stood, and now offers breathtaking panoramas of the Atlantic Ocean. As you wander through this bastion, you’ll marvel at the Skala architecture, a testament to the fusion of European and Moroccan defensive strategies. Each stone and rampart tells a story of protection and power.

Notice the meticulously restored cannon placements, strategically positioned as if still guarding the city from ancient threats. Let your gaze drift across the vast sea views, where the ocean meets the sky in an endless dance of waves and wind. This is a place where freedom isn’t just felt; it’s built into the very fabric of the surroundings. Uncover the layers of history and resilience that define Essaouira at Skala de la Ville.

Moulay Hassan Square

Photo By: @dar_awil_essaouira on Instagram

Continuing your exploration of Essaouira’s rich history, you’ll find yourself in the vibrant Moulay Hassan Square, a hub of cultural activity and a must-see for any traveler. Here’s what you can’t miss:

• Moulay Hassan events: Engage with the local culture by attending one of the many festivals and events that animate the square.
• Square souvenirs: Browse the numerous stalls for unique keepsakes that capture the essence of Essaouira.
• Local musicians: Sit back and enjoy the spontaneous performances by local musicians that fill the air with enchanting rhythms.
• Evening gatherings: Join the locals in their evening social ritual, embracing the spirit of community.
• Cafés and eateries: Sample traditional Moroccan delicacies at the surrounding cafés and restaurants while soaking in the square’s lively atmosphere.

Let loose your adventurous spirit and dive into the heart of Essaouira’s social scene.

Essaouira Beach

Photo By: @so_m_lifestyle on Instagram

As you stroll through the heart of Essaouira, the expansive beach beckons with its golden sands and rolling waves, inviting you to unwind and indulge in seaside activities. Feel the thrill of beach kitesurfing as the coastal breeze lifts your spirit high above the surf. Or, opt for a more grounded adventure with camel rides along the shoreline, the gentle creatures pacing against a backdrop of endless blue.

Activity	Description
Kitesurfing	Harness the wind for an exhilarating ride.
Camel Rides	Traverse the sands in traditional style.
Bird Watching	Spot coastal birds in their natural habitat.
Sunbathing	Relax and soak up the warm Moroccan sun.
Sunset Views	Witness the sky’s transformation at dusk.

Bask in the freedom of the coast, where sunset views paint the sky with fiery hues and coastal birds soar, adding to the serene tapestry of your Essaouira escape.

Port of Essaouira

Photo By: @janssensjo on Instagram

After exploring the sun-kissed shores, you’ll find that the Port of Essaouira offers a captivating blend of maritime history and vibrant local culture. As you wander, you’ll sense the pulse of the fishing industry, an essential thread in Essaouira’s fabric.

• Witness the lively auction at the fish market, where the day’s catch becomes a spirited bidding war.
• Behold the art of boat building, an age-old craft still practiced with pride by local artisans.
• Stroll along the quays for mesmerizing harbor views, where blue boats dance on the water.
• Dive into maritime trade history, exploring warehouses that echo with tales of old.
• Engage with the fishermen, the lifeblood of the sea, and share in their daily rhythm.

Embrace the freedom of the open sea and the community that thrives beside it.

Essaouira Citadel

Photo By: @https://www.tourlane.com/africa/morocco/essaouira/

Exploring the Essaouira Citadel, you’ll step back in time amidst its formidable ramparts and cannons that once guarded the city against sea invasions. The citadel restoration projects have carefully preserved the essence of Essaouira’s maritime defense history, allowing you to feel the echoes of the past.

Here’s what you can’t miss:

Activity	Description
Walk the Ramparts	Marvel at the panoramic ocean views and imagine the battles fought.
Historical Reenactments	Witness the glory of bygone eras through captivating performances.
Visit the Museums	Delve into the citadel’s past and its role in protecting Essaouira.
Fortress Concerts	Experience music reverberating off ancient stone, a unique auditory feast.
Photography	Capture the citadel’s timeless beauty at sunrise or sunset.

Take part in the city’s legacy of freedom and immerse yourself in the vibrant energy of the citadel.

Diabat Village

Photo By: @ranchaftass on Instagram

Venturing beyond the citadel’s historic walls, you’ll find the tranquil village of Diabat, a hidden gem just a stone’s throw from Essaouira’s bustling medina. Embrace Diabat’s tranquility and immerse yourself in a setting that whispers tales of Jimi Hendrix’s legend, claiming he once found inspiration here.

• Wander through the ruins where Hendrix is rumored to have roamed, feeling the echo of music history.
• Explore the Berber culture with a visit to a local household, savoring traditional mint tea.
• Engage in horseback riding along the expansive, windswept beaches, with the Atlantic breeze in your hair.
• Capture the serene landscapes through your lens or canvas, creating your own artistic memory.
• Unwind in a laid-back café, letting the peaceful atmosphere permeate your senses.

In Diabat, you’re free to discover and connect with an authentic Moroccan experience.

Essaouira Ramparts

Photo By: @explore_essaouira on Instagram

As you stroll along the Essaouira ramparts, you’re treated to breathtaking views of the Atlantic Ocean, punctuated by the rhythmic crash of waves against age-old stones. These coastal fortifications whisper tales of bygone eras, framing the horizon in a dramatic embrace. Let your gaze wander over the cannon display, remnants of the town’s historical defenses, each piece telling a silent story of past battles and vigilance.

You’ll want to time your visit for the golden hour when the sunset moments set the sky ablaze, casting a warm glow over the ramparts. It’s a time when freedom feels tangible, with the ocean’s expanse before you and the wind as your companion. Capture the essence of Essaouira as the rampart views etch themselves into your travel memories.

Essaouira Thuya Woodcraft

Photo By: @wissalbenelhirech on Instagram

Discover how Essaouira’s skilled artisans transform the fragrant Thuya wood into exquisite art pieces that are a must-see during your visit. Nestled near the Thuya forests, the city is alive with the rhythmic sounds of woodcarving techniques honed over generations. As you wander, you’re free to explore:

• The intricate designs at local artisan workshops
• Demonstrations of the meticulous woodcarving process
• A rich variety of Thuya wood items for a unique souvenir selection
• The chance to interact with craftsmen and understand their art
• The delightful scent of Thuya wood that permeates the air

Let your senses guide you through the vibrant marketplace, where freedom and creativity coalesce into tangible memories that you can take home.

Essaouira Fish Market

Photo By: @scarab on Instagram

After exploring the aromatic Thuya wood creations, you’ll find the Essaouira Fish Market offers a fresh sensory adventure with its bustling stalls of seafood and vibrant local life. Engage with local fishermen, witness their traditional fishing techniques, and you might even spot an ongoing seafood auction. It’s a place where the spirit of harbor sustainability is as palpable as the ocean breeze.

Experience	Details
Seafood Variety	From fresh sardines to exotic shellfish
Auctions	Bid on the day’s catch
Fishing Techniques	Observe age-old methods in action
Sustainability	Learn about eco-conscious fishing
Local Interaction	Chat with fishermen about their trade

Embrace the freedom to explore, to taste, and to learn at this cornerstone of Essaouira’s coastal charm.

Essaouira Sidi Mohammed ben Abdallah Museum

Photo By: @sarah_art_and_love on Instagram

During your visit to Essaouira, don’t miss the chance to step inside the Sidi Mohammed ben Abdallah Museum, a treasure trove of regional history and art. Here’s a taste of what you’ll discover:

• Sidi Mohammed: Engage with the legacy of this influential figure in Moroccan history.
• Museum Artifacts: Marvel at the diverse collection, from ancient pottery to ornate jewelry.
• Curatorial Approach: Appreciate the thoughtful presentation that brings the region’s cultural narrative to life.
• Artifact Conservation: Witness the meticulous care taken to preserve Essaouira’s heritage.
• Interactive Exhibits: Immerse yourself in the stories behind the artifacts, enhancing your understanding and appreciation.

Let your curiosity lead you through rooms rich with the past, where every piece tells a tale of the city’s vibrant soul.

Essaouira’s Art Scene

You’ll find three prominent art galleries in Essaouira, each offering a unique window into the city’s dynamic cultural landscape. Immerse yourself in artisanal galleries, where the fusion of Berber traditions and modern aesthetics creates an enchanting visual narrative. Don’t miss the contemporary exhibitions, where local and international artists share their interpretations of freedom and identity.

Music festivals here aren’t just events; they’re cultural milestones that blend Gnaoua rhythms with global sounds. As you wander, let the street murals guide you through tales of heritage and innovation painted on the city’s very canvas.

Venue	Highlights	Must-see
Galerie d’Art Damgaard	Fusion of local and foreign art	Unique sculptures
Essaouira Art Center	Contemporary exhibitions	Cutting-edge paintings
Moulay Hassan Square	Annual Gnaoua Music Festival	Live performances
City Walls	Street murals	Vibrant visual stories

Explore, engage, and let Essaouira’s art scene set your spirit free.

Accommodation Options

Settle into your perfect stay in Essaouira, where accommodation options range from luxurious riads to cozy guesthouses. As you wander the charming streets, you’ll find yourself drawn to the traditional Moroccan houses, known as riads, offering an authentic and intimate experience. Imagine starting your mornings with breakfast on a sun-drenched terrace, surrounded by intricate tiles and the scent of jasmine.

Luxury resorts along the coastline promise indulgence and panoramic sea views that will captivate your senses. You’ll have the freedom to unwind by the pool, pamper yourself with spa treatments, and dine under the stars.

For the free-spirited traveler, budget hostels provide a sociable atmosphere without breaking the bank. It’s the perfect way to meet fellow wanderers and exchange tales of adventure. And if you’re yearning for a night under the stars, camping spots around Essaouira let you connect with nature and the soothing sounds of the ocean.

Here’s a glimpse of what you’ll find:

• Riad stays that wrap you in the warmth of Moroccan hospitality
• Luxury resorts offering a slice of paradise with every amenity at your fingertips
• Budget hostels where camaraderie and value go hand in hand
• Quaint boutique hotels that tell a story in every corner
• Secluded camping spots for a night close to the wilderness

Whatever your taste or budget, Essaouira’s accommodation options are as diverse as they are plentiful. Embrace the freedom to choose your own adventure, and let the city’s soulful accommodations be the backdrop to your unforgettable Moroccan journey.

Cuisine

As you wander through Essaouira’s vibrant markets, the aromas of fresh seafood and spices beckon you to indulge in the local cuisine. You’ll find unique dishes that capture the essence of the coastal town, blending Berber traditions with a touch of the sea. Don’t miss out on the chance to savor tagines and grilled sardines at a seaside cafe, where the flavors are as captivating as the ocean view.

Where to eat

In Essaouira, amid the bustling medina and against the backdrop of the Atlantic, you’ll find an array of dining options that cater to both traditional Moroccan flavors and international tastes. You’re free to indulge in local delicacies, where the scent of spices leads you to street food vendors offering an authentic bite of the culture. For a meal with a view, rooftop dining spots and oceanfront cafes serve up exquisite scenes alongside delicious fare. Explore the culinary landscape with the freedom to choose:

• Taste tagines and fresh seafood at a traditional Moroccan restaurant
• Sip mint tea at a quaint oceanfront cafe
• Enjoy the catch of the day from lively street food vendors
• Dine under the stars at a rooftop restaurant
• Sample international cuisine at a chic bistro

Unique foods to Essaouira

You’ll discover that Essaouira’s unique culinary offerings extend beyond the familiar tagines and mint tea, as the city’s coastal location influences a distinctive palette of flavors. Dive into Seafood tagines, where the ocean’s bounty is spiced with Essaouira spices that dance on your tongue. Savor Argan delicacies, an essence of the region’s heart, drizzled over warm bread or enhancing a dish’s depth. Don’t miss out on an Amlou tasting, a rich, nutty spread that embodies the spirit of freedom in every bite.

Dish	Main Ingredients	Emotional Note
Seafood tagines	Fresh fish, Essaouira spices	Waves of flavor
Argan oil specialties	Argan oil, local produce	Warmth of Essaouira’s sun
Amlou	Almonds, argan oil, honey	Rich, luxurious freedom
Grilled sardines	Sardines, chermoula	Salty kiss of the sea
Thuya wood smoked foods	Various meats	Whispers of ancient craft

Day Trips from Essaouira

Stepping beyond Essaouira’s medina walls, you’ll uncover the serene beach town of Sidi Kaouki, a haven for surfers and nature enthusiasts alike. A short journey can also transport you back in time at the atmospheric ruins of Mogador, where the whispers of history echo through the crumbling stone. These excursions offer a glimpse into the diverse landscapes and historical tapestry surrounding this coastal gem.

Explore Sidi Kaouki

Photo by: @https://exploreessaouira.com/sidi-kaouki-guide/

Just 25 minutes south of Essaouira, you’ll find the serene beach village of Sidi Kaouki, a perfect day trip for surf enthusiasts and beachgoers alike. Embrace the freedom of the open waves with Sidi Kaouki surfing, where the Atlantic swells beckon beginners and pros. Feel the thrill of beachside horseback riding, where the rhythm of hooves matches the rolling surf. Here’s what you can’t miss:

• Catch a wave surfing or windsurfing in the reliable breeze
• Trot along the expansive shoreline on horseback or camel
• Browse the charming stalls for unique local handicrafts
• Savor freshly caught seafood at a beachfront café
• Experience the warm Berber hospitality in a cozy guesthouse

Let the laid-back vibe of Sidi Kaouki rejuvenate your spirit under the Moroccan sun.

Discover the Ruins of Mogador

Photo by: @https://www.marruecos.com/visitar-essaouira-marruecos/

After soaking in the tranquility of Sidi Kaouki, set your sights on the enigmatic ruins of Mogador, where history whispers among the stones a mere day trip away from Essaouira. Known also as the Purple Islands, Mogador Island beckons with tales of Phoenician trade and archeological excavations that unveil a past steeped in commerce and culture.

Here’s a snapshot to feed your curiosity:

Must-See Ruins	Significance
Phoenician Temple	Testament to ancient worship
Roman Inscriptions	Clues to historical narratives
Traditional Potteries	Echoes of local craftsmanship
Fortifications	Remnants of strategic defenses
Dye Works	Heart of the Purple dye industry

Embark on this journey and let freedom guide you through the layers of time. Unravel the secrets that Mogador Island guards, and let its silent stones tell you stories of a bygone era.

Photography in Essaouira

Capturing Essaouira’s vibrant street life and stunning coastal landscapes, you’ll find endless opportunities to fill your camera roll with memorable images. Adjust your shutter speed to freeze the market dynamics, where vendors and buyers create a lively dance that’s a feast for the eyes. Street portraits here are candid and reveal the soul of the city, so don’t hesitate to engage with locals and capture their warmth. And as the day wanes, position yourself to catch the coastal sunsets that bathe the horizon in fiery hues.

As you wander through the maze of the medina with your camera ready, remember these tips to make the most of your photographic journey:

• Golden Hour Glow: Utilize the soft, golden light at sunrise and sunset to enhance your shots with a warm, magical quality.
• Dynamic Angles: Experiment with different perspectives to give your photos a unique composition that stands out.
• Local Interaction: Engage with the people you photograph, respecting their culture and privacy, to capture genuine expressions.
• Manual Settings Mastery: Take control of your camera’s manual settings to adjust for the bright coastal light or the nuanced shadows of the alleyways.
• Storytelling Elements: Incorporate elements in your frame that tell a story, whether it’s a solitary boat on the water or the intricate details of craftsmanship in the souks.

Your quest for photographic freedom will be richly rewarded in Essaouira. With every shot, you’re not just taking a photo; you’re capturing a moment of unbridled life on this charming Moroccan coast.

Conclusion

Why not conclude your adventure by reflecting on the unforgettable moments that Essaouira’s timeless charm has etched into your memory? As you prepare to bid farewell to this coastal sanctuary, carry with you the vibrant images of Essaouira festivals, where music and art transcend barriers, inviting you to be part of something truly magical. The Gnaoua World Music Festival, for instance, isn’t just an event; it’s a cultural confluence that beckons to the free-spirited, urging them to dance to the rhythm of heritage and modernity.

You’ve wandered through the medina, where the scent of cedarwood lingers and the buzz of artisans crafting local handicrafts forms the soundtrack of daily life. You’ve held the intricate work of marquetry, felt the weave of hand-loomed textiles, and perhaps even bartered for a piece of Essaouira to take home. These treasures are more than souvenirs; they’re stories woven into the fabric of an ancient craft.

For those who chase the thrill of the wind and the waves, adventure sports in Essaouira have offered you the freedom of the open sea. Kitesurfing and windsurfing have tested your mettle against the mighty Atlantic, granting you stories of exhilaration to recount for years to come.

And let’s not forget the cultural events that have painted your evenings with a palette of local traditions and international flavors, from impromptu street performances to sophisticated art galleries.

As you leave, you’ll realize that Essaouira isn’t just a destination; it’s a journey into a realm where freedom is the currency and your spirit the only compass you need. The call of this coastal gem will linger, enticing you to return to its embrace once more.

As the sun dips below the Atlantic, Essaouira’s medina glows like a lantern, casting a warm invitation to wander its timeless streets. Your journey here has been a tapestry, each thread a story, a flavor, a laugh shared with locals. With its vibrant hues and briny air, this coastal gem has etched itself into your memory, a mosaic as vivid as the market stalls. Take a piece of its magic with you; Essaouira’s charm is now a part of your story.